The tastes of Indian consumers are changing. Expectations are growing as well. Customers today do not just buy a product. They buy a product with a success story of wholeness, integrity, and a noble purpose. This is not an isolated trend. This is a shift in the way the game is played, fundamentally. This is not just an opportunity; it is a challenge as well. A challenge to achieve operational excellence and at the same time navigate these new waters. 

Legacy systems do not cope well under these circumstances. They were built for different times and needs. They are incapable of facing new challenges surrounding the supply chain. They are incapable of stretching to accommodate a direct-to-consumer model. They turn you into a reactive player, rather than an offensive player. Oracle NetSuite Cloud ERP is built for the modern AI age. It is the suite that runs your business and redefines it at the same time to meet the new demands of the food and beverage industry in India. 

Trend 1: Supply Chain Transparency 

Challenges are changing with changing times. Consumers and regulators don’t simply ask, “What is the cost of this product?” Instead, they ask, “Where does this come from?” And they want proof of ethical sourcing, proof of organics, and proof of integrity at every step in the supply chain. 

Solution NetSuite offers: 

With Oracle NetSuite, your supply chain transforms into a continuous, transparent digital thread. For example, we can track a mango from a specific orchard lot through processing, blending, and packaging. Along the way, we capture and store certifications at every point along the chain. This level of detailed traceability is a powerful asset for your business, especially in times like these when consumers are increasingly doubtful of the supply chain. You don’t just claim quality; you provide the data. 

Trend 2: The ‘Direct-to-Consumer’ Imperative

Consumers now expect to buy directly from the brands they love, making your website, Instagram shop, and subscription programs mission-critical revenue streams. Yet many companies still manage D2C and B2B on disconnected systems, resulting in inventory confusion, missed sales, and frustrated customers. Unified operations are no longer optional—they’re essential. 

Solution NetSuite offers: 

SuiteCommerce empowers true Unified Commerce by bringing your e-commerce shopfront and ERP operations together in one powerful platform. Each customer order placed online automatically syncs with your NetSuite backend—reducing inventory in real time, triggering warehouse picking workflows, and posting updates to accounting without any manual intervention. 

Trend 3: Agility of Small-Batch and Seasonal Production

The industry has experienced a big shift. Where there used to be big mass production cycles, firms have moved to the production of limited edition, seasonal, and small-batch artisanal flavors. Your production systems must be as flexible as the systems. 

Solution NetSuite offers: 

Flexible Recipe and Production Management,. NetSuite handles both scales. New recipes can be effortlessly formulated by the software; batch costing can be done effortlessly, and scheduled production runs can be done. This allows firms to capitalize quickly on seasonal trends. With NetSuite, an innovation cycle can be shortened to as little as weeks from the previous few months. 

Trend 4: Hyper-Localized Compliance and Taxation

A simple GST guide was introduced, but now even e-invoicing, assorted state regulations, and new laws on packaging have added to the complexity. Compliance is simply a deadline for an audit, even when one meets the compliance needs. 

Solution NetSuite offers:

Control and compliance with regulations is simple with NetSuite and OneWorld. The cloud system of NetSuite is fully compliant with India’s ever-changing e-invoicing regulations, and audits can be produced with added documents to meet compliance needs. Rather than temporarily attaching this localized intelligence, you build it in. It enables compliance to automatically turn from a burning fire drill into a managed process. 

Trend 5: Creating Data Sustainability and Waste Reduction

Brand loyalty goes both ways. It’s also true that consumers are more likely to purchase from a company that takes steps to reduce its environmental impact and food waste. Identifying the type of problem that needs to be solved in the first place is an absolute must. 

Solution NetSuite offers: 

Suite is more than that. It also produces the metrics necessary to measure the impacts of sustainability. Evaluate the loss of production yield. Examine the range of energy used by each facility. Track the number of packaging materials used. This trade intelligence helps to reduce waste and tells your story on sustainability. 

Trend 6: Building a Brand and Not a Product 

Solution NetSuite offers: 

This NetSuite CRM is part of a single software. Cloud ERP system. You are able to see all of the interactions. Bulk orders from a distributor, retail orders from a partnered store, and direct queries from your website. This enriched communication allows you to fine-tune loyalty program management and create brand advocates. You form relationships, and not just single transactions. 

Conclusion

Meeting these needs requires a partner who understands the nuances of Indian F&B and the strengths of the platform. 

We facilitate smooth NetSuite Data Migration, especially from outdated systems. Our NetSuite Integration Services seamlessly plug in NetSuite to your existing cold-chain logistics or delivery applications. NetSuite Customization Services enables us to modify existing platform functionalities to your specifications. We empower your team with NetSuite Training & Support Services.